Käkikuu blogi- hyödyllistä tietoa vastuullisuudesta

Responsible (Sustainability) Communication

Communication is famously a skillful art. Every day, we come across examples of poor and failed communication in the media—whether it’s politicians and parties contradicting themselves in statements, or companies stumbling, especially when caught red-handed doing something foolish. Despite all these everyday communication blunders, we as a company or organization must have the courage to communicate—including about sustainability. Read more

By Jukka K. Niemi, 3 years25.7.2023 ago

Basics of CSR

Stakeholder Engagement as a Tool for Business Development

In the context of business operations—and even in institutions and associations—the term stakeholder engagement is frequently discussed, along with how important it is. So, what exactly are stakeholders, and why is working with them so important? No one is truly alone, not even a solo entrepreneur. There is always someone involved who is affected by the company’s operations or who, through their own actions, influences the company’s activities. This influence does not have to be constant—it can also occur indirectly or in a less direct manner. Read more

By Jukka K. Niemi, 3 years13.7.2023 ago

Basics of CSR

Risk Management as a Tool for Corporate Responsibility

Business operations - like life in general - inevitably involve risks. There’s no need to fear them, especially if something is done about them. Risk management is one of the key benefits of corporate responsibility work for companies, and its importance should not be underestimated. Risk management is a vital tool in all business operations. Read more

By Jukka K. Niemi, 3 years8.6.2023 ago

Basics of CSR

Change Requires Leadership

Leadership is a fascinating and emotionally charged topic - after all, at its core, it's about us as people and how we are treated. It’s always relevant, because while trends may come and go, the principles of leadership remain the same. I won’t attempt to define leadership itself here; anyone can look up definitions online and choose the one that best fits their purpose. Instead, I’ll focus on examining the relationship between change and leadership. Read more

By Jukka K. Niemi, 3 years21.5.2023 ago

Basics of CSR

Value Creation – A Tangle of Needs and Emotions

A value proposition is a strategic tool in business that expresses the value a customer receives when purchasing a company’s product or service. In essence, the company uses its value proposition to communicate the benefit the customer will gain. This benefit could be, for example, a solution to a specific problem, increased ease or speed brought by the product or service, or even enhanced safety. Read more

By Jukka K. Niemi, 3 years10.5.2023 ago

Basics of CSR

Dear Report

Everyone has read them, and almost everyone has written one at least once. A report is basic communication through which we document information and share it onward. A report is used to communicate information about operations, research findings, or simply to announce what has happened. A report can also serve as a tool for influence, directing actions in a desired direction. Ultimately, a concise and focused report is always the writer’s interpretation of the subject of the report. Read more

By Jukka K. Niemi, 3 years1.5.2023 ago

Basics of CSR

Measuring Sustainability Work

According to the principles of corporate responsibility, sustainability must be part of the company’s strategy, meaning it must be embedded in the company’s everyday operations. There must be clear goals, and these goals must be closely related to the company’s core business. And because corporate responsibility work is goal-oriented, it must also be measurable. Otherwise, we wouldn’t know what we’ve achieved and what still needs to be done. Whenever companies are asked what they find difficult in sustainability work, the issue of measuring sustainability always comes up. Read more

By Jukka K. Niemi, 3 years23.4.2023 ago

Basics of CSR

Greenwashing – A Brief Overview

Greenwashing is widely discussed, as responsibility and everything related to it is more relevant than ever—and really trending. What should each of us know about greenwashing, so we can understand what it is and what impact it has? A quick Google search yields many explanations and increasingly clever definitions of greenwashing. Terms like reputation cleaning, image creation, and image marketing are frequently mentioned. Read more

By Jukka K. Niemi, 3 years17.4.2023 ago

Basics of CSR

Values, Mission, and Vision – What Are They and Why Do We Need Them?

In the context of corporate responsibility, a company’s values, mission, and vision are often discussed. This is understandable, as they form the foundation for the company’s culture and ways of working—including its approach to sustainability. Each of our personal values forms the foundation for how we act and respond to situations. For one person, family and commitment may be core Read more

By Jukka K. Niemi, 4 years8.4.2023 ago

Basics of CSR

How Could My Company Engage in Corporate Responsibility Work?

Corporate responsibility and related matters are often seen as something meant only for large corporations. They have the money and resources needed to implement it, and after all, the regulations and legal obligations mainly apply to them. As a result, smaller companies may not even stop to consider how they themselves could engage in corporate responsibility. Read more

By Jukka K. Niemi, 4 years30.3.2023 ago

Käkikuu Blog