Human Responsibility HuRes® is a sustainability concept centered on human-centered responsibility. The core idea of the concept is that an organization must treat all its stakeholders—employees, customers, and partners—fairly and equally, show appreciation for them, and always act with honesty. In doing so, the organization builds trust and enhances the well-being of both itself and its stakeholders. Human Responsibility HuRes® emphasizes that treating people well is not merely a strategic choice but a fundamental duty. The organization’s ethical values guide all actions and decision-making.
The Human Responsibility HuRes® concept helps organizations strengthen the well-being of employees and stakeholders, build trust, and promote sustainable and economically stable operations.
The Human Responsibility HuRes® concept is based on the idea that treating people well is the foundation of responsible operations. This means that the organization's ethical values guide its actions in promoting responsibility and the goals of sustainable development.
- Equality: The organization ensures that no one is discriminated against or placed at a disadvantage.
- Fairness: The organization treats everyone fairly and equally.
- Respect: The organization values people, their thoughts, actions, and rights.
- Honesty: The organization acts truthfully and transparently in all its operations.
- Empathy: The organization has the ability to put itself in another’s position and understand their perspectives and feelings.
- Trust: The organization believes in the actions and intentions of other people and organizations, and builds its own operations on honesty, responsibility, and consistency.
- Well-being: People's needs and well-being are the top priority in all operations.
In the Human Responsibility® concept, the organization commits to ongoing constructive dialogue with its stakeholders. It embraces the principles of continuous learning by enabling employees to develop both professional and human-centered sustainability competencies. The organization supports its customers and value chain partners in their sustainability efforts, thereby promoting the holistic realization of human-centered responsibility. It also recognizes that a bold, curious, and innovative mindset contributes to both sustainable development and the well-being of people.
The Three Pillars of Responsibility
The Human Responsibility HuRes® concept is built on three pillars of human-centered responsibility:
- People – Everyone is equally valuable
- Economic Responsibility – Money is an enabler
- Environmental Responsibility – Nature is of immeasurable value
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Six Steps to Human-Centered Responsibility
The six steps of Käkikuu’s human-centered responsibility concept form a comprehensive process that takes your organization’s sustainability work to the next level. The process helps set clear goals and define concrete actions, supported by communication, leadership, and monitoring. Finally, continuous evaluation and development ensure that your organization’s human-centered sustainability work remains up to date and impactful.
Learn more about your organization’s human-centered responsibility concept:
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