Sustainability is becoming an established part of business also for SMEs. The 2025 sustainability trends set clear directions for corporate sustainability efforts, which SMEs should prepare for—especially in light of tightening regulation, changing customer expectations, and technological advancement. Here are a few perspectives on sustainability trends and tips for SME sustainability work in 2025. Read more
The CSRD Directive (Corporate Sustainability Reporting Directive) and the broader corporate sustainability reporting requirements it brings have sparked discussion in the business world. Although the CSRD and its ESRS standards (European Sustainability Reporting Standards) do not directly apply to small and medium-sized enterprises (SMEs), their impact extends to the SME sector as well. As large companies and publicly listed firms report Read more
New technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), blockchain, and Augmented/Virtual Reality (AR/VR) are set to revolutionize sustainability work across companies of all sizes in the coming years. But how will these emerging technologies transform sustainability efforts in small and medium-sized enterprises (SMEs), and on what timeline can we expect these developments to become more widespread? Read more
SMEs play a crucial role in advancing sustainable development and sustainability efforts, even though their resources and expertise may be limited. Technological innovations offer new tools that can help small and medium-sized enterprises monitor, reduce, and report their environmental impacts more effectively than ever before. Artificial Intelligence (AI), the Internet of Things (IoT), and blockchain technology are examples of innovations that enable the advancement of responsible business practices in SMEs. Read more
Sustainability reporting has become an increasingly central part of business operations. While large companies have long been expected to report on their activities related to the environment, social issues, and governance (ESG), small and medium-sized enterprises (SMEs) will soon have their own voluntary sustainability reporting guideline, the VSME (Voluntary Standard for non-listed Small- and Medium-sized Enterprises). This guideline provides SMEs with a Read more
A company’s sustainability work, at its best, is comprehensive, strategic, and impactful actions that integrate ethical, economic, social, and environmental considerations into the core of its business. It goes beyond mere compliance with laws and regulations and becomes proactive and innovative work that creates value for the company, its stakeholders, and society. Strategic management of sustainability work is key to ensuring the company’s long-term success and sustainable development. Read more
In SMEs, sustainability efforts are a broad and multifaceted process that requires careful planning and precise resource management. A key part of this work is stakeholder engagement, which forms the foundation for the company's sustainable and impactful business development. Identifying, analyzing, and actively engaging with stakeholders are crucial in creating long-term value for the company and its stakeholders. Read more
With the Green Claims Directive approved by the European Parliament in February 2024, the EU aims to put an end to greenwashing and provide consumers with more reliable information about the sustainability and environmental friendliness of products. Greenwashing refers to the practice of misleading consumers into believing that a product or service is more environmentally friendly than it actually is. The directive seeks to ensure that consumers can make informed, environmentally conscious choices when purchasing products and services. Read more
The Corporate Sustainability Reporting Directive (CSRD) and its associated double materiality analysis have introduced new requirements and opportunities for companies' sustainability efforts. While the directive primarily applies to large companies, SMEs can also benefit from applying its principles. This article examines what double materiality analysis is and what it practically means for SMEs that are not subject to the directive's regulations. Read more
Sustainability work refers to actions aimed at reducing environmental impacts and improving economic, social, and ecological sustainability. This work can be carried out at all levels—from individuals and communities to entire societies. The so-called rebound effect refers to a situation where the benefits achieved through sustainability efforts are partially or entirely offset. In this blog post, I will discuss the rebound effect, how it manifests, its impact on sustainability work, and ways to manage it. Read more
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