Käkikuu Blog

Vastuullisuustyön mittarointi

Measuring Sustainability Work

According to the principles of corporate responsibility, sustainability must be part of the company’s strategy, meaning it must be embedded in the company’s everyday operations. There must be clear goals, and these goals must be closely related to the company’s core business. And because corporate responsibility work is goal-oriented, it must also be measurable. Otherwise, we wouldn’t know what we’ve achieved and what still needs to be done. Whenever companies are asked what they find difficult in sustainability work, the issue of measuring sustainability always comes up. Read more

By Jukka K. Niemi, ago
Viherpesu, yritysvastuu, vastuullisuus

Greenwashing – A Brief Overview

Greenwashing is widely discussed, as responsibility and everything related to it is more relevant than ever—and really trending. What should each of us know about greenwashing, so we can understand what it is and what impact it has? A quick Google search yields many explanations and increasingly clever definitions of greenwashing. Terms like reputation cleaning, image creation, and image marketing are frequently mentioned. Read more

By Jukka K. Niemi, ago
Arvot, missio, visio

Values, Mission, and Vision – What Are They and Why Do We Need Them?

In the context of corporate responsibility, a company’s values, mission, and vision are often discussed. This is understandable, as they form the foundation for the company’s culture and ways of working—including its approach to sustainability. Each of our personal values forms the foundation for how we act and respond to situations. For one person, family and commitment may be core Read more

By Jukka K. Niemi, ago
yritysvastuu, vastuullisuus, pk-yritys

Corporate Responsibility in SMEs – What’s the Benefit?

According to Statistics Finland, small and medium-sized enterprises (SMEs) employing up to 249 people account for 63.9% of all employees in Finnish businesses—that is, 897,000 individuals. In 2021, 99.8% of all companies operating in Finland were SMEs, and the vast majority of these—94.9%—were micro-enterprises with fewer than 10 employees. These figures clearly show that SMEs have a tremendous impact on our national economy and overall societal well-being. Read more

By Jukka K. Niemi, ago
Käkikuu Mitä kestävyys tarkoittaa

What Does Sustainability Mean?

The concept of sustainability is on everyone's lips. You know this for sure when even taxi drivers might bring up the topic—or at least comment on companies’ responsibility or lack thereof. There's so much buzz around sustainability right now that some people don't even want to hear about it anymore. But what is driving this sustainability boom? Where does it come from, and what’s behind it? Read more

By Jukka K. Niemi, ago
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