{"id":884,"date":"2024-04-11T10:55:39","date_gmt":"2024-04-11T08:55:39","guid":{"rendered":"https:\/\/www.kakikuu.fi\/?p=884"},"modified":"2026-02-02T09:36:58","modified_gmt":"2026-02-02T07:36:58","slug":"muna-vai-kana","status":"publish","type":"post","link":"https:\/\/www.kakikuu.fi\/en\/muna-vai-kana\/","title":{"rendered":"The Chicken or the Egg?"},"content":{"rendered":"<p>Which came first: the company's sustainability strategy or its report?<\/p>\n\n\n\n<p>The phased implementation of the Corporate Sustainability Reporting Directive (CSRD) has stirred activity especially among large companies with fewer than 500 employees, which will become subject to the reporting requirements next year. Many medium-sized companies with up to 250 employees\u2014where the thresholds for reporting obligations are beginning to draw near\u2014are also starting to consider the practical measures required to comply with the directive.<\/p>\n\n\n\n<p>The ESRS (European Sustainability Reporting Standards) defined under the directive outline in broad and detailed terms the information companies must report regarding the environmental, social, and governance-related sustainability impacts, risks, and opportunities they deem material. In practice, the two already published cross-cutting standards\u2014applicable to all companies covered by the directive\u2014and ten topical standards specify what and how sustainability work must be reported going forward. The complexity will increase further when the European Commission publishes the sector-specific sustainability reporting standards in summer 2024.<\/p>\n\n\n\n<p class=\"has-text-align-center\">&#8211;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reporting is part of communication.<\/h2>\n\n\n\n<p>I\u2019ve now encountered several cases where a company is struggling with the CSRD directive and its bureaucratic ESRS standards, unsure of where to start or what steps are needed to actually get a grip on sustainability reporting. In all of these situations, the company has become aware of the need to report on sustainability only due to the CSRD. There has been no systematic sustainability work based on a clear plan, and the company lacks a sustainability strategy altogether.<\/p>\n\n\n\n<p>In this context, it is important to clarify the roles of different components within a company's sustainability efforts. A company\u2019s sustainability report is a form of communication based on its sustainability strategy\u2014it makes the company's sustainability work visible and exposes its actions and results to the critical scrutiny of stakeholders. The report is part of an ongoing dialogue between the company and its stakeholders, enhancing mutual understanding of the goals and significance of the company's sustainability work.<\/p>\n\n\n\n<p class=\"has-text-align-center\">&#8211;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The strategy lays the foundation and sets the direction for the company\u2019s sustainability work.<\/h2>\n\n\n\n<p>A sustainability strategy enables impactful and resource-efficient sustainability work within a company. In other words, without a strategy, there is nothing meaningful to report. In its sustainability strategy, the company assesses the current state of its sustainability work and its operating environment, identifies and prioritizes its key stakeholders, and involves them in the materiality assessment of its sustainability efforts.\n\nThrough the double materiality assessment, the company evaluates the impacts of its sustainability topics on people and the environment, as well as their financial implications\u2014both inside-out and outside-in. This materiality analysis allows the company to focus effectively and efficiently on the sustainability issues most relevant to its core business, while also helping to identify risks and opportunities from a sustainability perspective.<\/p>\n\n\n\n<p>In its sustainability strategy, the company defines goals, metrics, governance practices, and internal responsibilities for the sustainability themes identified through the materiality assessment. The company also establishes a reliable reporting system and clear communication for its sustainability work. Once the strategy is implemented, progress is made toward the main goals through interim targets and continuous improvement.\n\nIn other words, a company\u2019s sustainability work is a comprehensive whole\u2014and reporting is just one part of that whole.<\/p>\n\n\n\n<p class=\"has-text-align-center\">&#8211;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Note to self:<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sustainability work is integrated into the company\u2019s business strategy in a way that supports its core operations and objectives from a sustainability perspective.<\/li>\n\n\n\n<li>The sustainability strategy provides a clear understanding of the role and significance of sustainability work within the company.<\/li>\n\n\n\n<li>Before reporting, a company must have a sustainability strategy along with clear goals and methods for its sustainability work.<\/li>\n\n\n\n<li>A sustainability strategy is a prerequisite for impactful and resource-efficient sustainability work.<\/li>\n\n\n\n<li>The fewer resources a company has, the more important it is to plan its operations\u2014and sustainability work\u2014in a structured and strategic way.<\/li>\n\n\n\n<li>A company doesn't produce a sustainability report because it is obligated to\u2014it does so for itself and its stakeholders.<\/li>\n\n\n\n<li>The structured measurement, monitoring, and reporting of sustainability work enable continuous improvement.<\/li>\n\n\n\n<li>A sustainability report is not an end in itself, but a tool for verifying the company\u2019s sustainability efforts and a part of its sustainability communication that enhances the value of its work.<\/li>\n\n\n\n<li>Without structured sustainability work, reporting provides no real value to the company or its stakeholders.<\/li>\n\n\n\n<li>It\u2019s worth involving external expertise in developing a sustainability strategy\u2014it saves time, money, and nerves.<\/li>\n\n\n\n<li>You shouldn\u2019t try to climb the sustainability tree backwards either.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Kumpi oli ensin, yrityksen vastuullisuusstrategia vai -raportti? Yritysten kest\u00e4vyysraportoinnin CSRD-direktiivin (Corporate Sustainability Reporting Directive) asteittainen voimaantulo on aiheuttanut s\u00e4pin\u00e4\u00e4 ennen kaikkea suurissa alle 500 henkil\u00f6\u00e4 ty\u00f6llist\u00e4viss\u00e4 yrityksiss\u00e4, jotka ovat ensi vuonna tulossa raportointivelvollisuuden piiriin. My\u00f6s monessa keskisuuressa enint\u00e4\u00e4n 250 ty\u00f6ntekij\u00e4n yrityksess\u00e4, joissa raportointivelvollisuuden rajat alkavat l\u00e4hesty\u00e4, mietit\u00e4\u00e4n raportointivelvollisuuden mukanaan tuomia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[92,93,4,5,90,6,91,130,43,7],"class_list":["post-884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yritysvastuunperusteita","tag-csrd","tag-esrs","tag-kestava-kehitys","tag-kestavyys","tag-kestavyysraportointi","tag-vastuullisuus","tag-vastuullisuusraportointi","tag-vastuullisuusraportti","tag-vastuullisuusstrategia","tag-yritysvastuu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kumpi oli ensin, yrityksen vastuullisuusstrategia vai -raportti?<\/title>\n<meta name=\"description\" content=\"CSRD-direktiivi aiheuttaa s\u00e4pin\u00e4\u00e4 yrityksiss\u00e4, ja yrityksiss\u00e4 pohditaan raportointia, vaikka yrityksen vastuullisuusstrategia puuttuu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kakikuu.fi\/en\/muna-vai-kana\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kumpi oli ensin, yrityksen vastuullisuusstrategia vai -raportti?\" \/>\n<meta property=\"og:description\" content=\"CSRD-direktiivi aiheuttaa s\u00e4pin\u00e4\u00e4 yrityksiss\u00e4, ja yrityksiss\u00e4 pohditaan raportointia, vaikka yrityksen vastuullisuusstrategia puuttuu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kakikuu.fi\/en\/muna-vai-kana\/\" \/>\n<meta property=\"og:site_name\" content=\"K\u00e4kikuu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61551999317882\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-11T08:55:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T07:36:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2024\/04\/thomas-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1395\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jukka K. 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