{"id":320,"date":"2023-05-10T19:58:04","date_gmt":"2023-05-10T17:58:04","guid":{"rendered":"https:\/\/www.kakikuu.fi\/?p=320"},"modified":"2024-10-25T18:32:49","modified_gmt":"2024-10-25T16:32:49","slug":"arvonmuodostus-tarpeiden-ja-tunteiden-sekamelska","status":"publish","type":"post","link":"https:\/\/www.kakikuu.fi\/en\/arvonmuodostus-tarpeiden-ja-tunteiden-sekamelska\/","title":{"rendered":"Value Creation \u2013 A Tangle of Needs and Emotions"},"content":{"rendered":"
A value proposition is a strategic tool in business that expresses the value a customer receives when purchasing a company\u2019s product or service. In essence, the company uses its value proposition to communicate the benefit the customer will gain.\n\nThis benefit could be, for example, a solution to a specific problem, increased ease or speed brought by the product or service, or even enhanced safety.<\/p>\n\n\n\n
What creates the value of a product or service for an individual?\n\nAlthough value and how it is formed are subjective\u2014shaped by each person's own perceptions, experiences, and interpretations\u2014there is still a great deal we humans share in this regard.\n\nAll it takes is a look in the mirror and a moment of reflection on our own behavior to begin to understand where the value of a product or service comes from for us personally.<\/p>\n\n\n\n
Maslow\u2019s hierarchy of needs defines our basic needs\u2014those essential for survival. These include warmth, food, and water\u2014things we can\u2019t go without for long.\n\nIn addition to these fundamental needs, we also have other needs that must be met in order for us to feel truly satisfied. Safety is one of them, even if it\u2019s not absolutely critical for survival.\n\nAs social creatures, we are only truly content when we have others around us\u2014when we feel cared for and loved. Receiving attention and even respect from others also gives a welcome boost to our self-esteem\u2014it\u2019s something we all appreciate.<\/p>\n\n\n\n
We are also, by nature, inclined toward laziness and comfort. This doesn\u2019t mean we\u2019re not willing to work hard or put in effort for things we find meaningful\u2014but we generally don\u2019t want to spend time or energy on tasks that could be done more easily, efficiently, or simply.\n\nWe like things that are easy, smooth, and fast\u2014processes that don\u2019t require unnecessary effort.<\/p>\n\n\n\n
When discussing how the value of a product or service is formed for an individual, we must consider not only our basic needs and nature, but also emotions. Purchasing decisions are rarely made purely based on logic\u2014emotions are almost always involved in one way or another.\n\nHave you ever heard of someone buying a car based solely on rational reasons? I haven\u2019t.<\/p>\n\n\n\n
\n
When emotions come into play, things can get even more complex.<\/p>\n<\/blockquote>\n\n\n\n
When emotions come into play, things can get even more complex. Our purchasing decisions are then influenced by factors such as past experiences, personal beliefs, and recommendations we've received or read. Brand recognition and reputation also directly shape our attitude toward a product or service.\n\nMarketing plays a significant role in shaping our decisions, as do the messages conveyed by packaging. And the truth is, we aren\u2019t even fully aware of all the factors influencing our buying decisions\u2014many of them operate below the surface.<\/p>\n\n\n\n
With these basic principles in mind, we can begin to build a value proposition for the company, product, or service. To do this, we need to identify not only our target audience, but also the specific benefits our products or services can offer them.\n\nA key question at this stage is: How can we make our customers\u2019 lives easier?\n\nAt its best, the solution helps the customer meet their needs, makes things simple, and resonates emotionally\u2014so that the customer feels they made the right choice and gains satisfaction from their purchase decision.<\/p>\n\n\n\n
Easier said than done\u2014but concreteness helps here too. The more clearly and concisely we can express the benefit the customer gains from our product or service, the easier it is for them to understand the value it brings. And if that benefit is especially meaningful to the customer and clearly stands out from competitors, all the better.<\/p>\n\n\n\n
So what makes a good value proposition from a sustainability perspective?\n\nAt its best, a value proposition is part of the company\u2019s strategy and serves as a guiding principle for the entire staff. Since the value proposition is also part of the company\u2019s communication, the same basic rules apply as in sustainability communication: it must be based on concrete actions and be open, understandable, and honest.\n\nNot that dishonesty gets anyone very far in business anyway.<\/p>\n\n\n\n
A good and responsible value proposition is based on the company\u2019s genuine and honest intent, which is reflected throughout the entire operation and is deeply embedded in its leadership and employees' daily practices. Anything superficial or imposed from the top will not work here either.\n\nWhen we talk about values and the added value the company provides to its customers through its operations, services, and products, we are also talking about trust. In the long run, the system only works when the company and its staff can be proud of and grateful for the trust customers show through their purchasing decisions.<\/p>\n\n\n\n
A value proposition can provide a great customer experience, but a responsible value proposition offers an even better one. When the company\u2019s business model, product offerings, and value proposition align and follow the same responsible path, it creates a holistic approach that, in the long run, becomes one of the pillars of the company\u2019s success.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Value creation and value proposition. Key points summarized on one slide.<\/p>","protected":false},"excerpt":{"rendered":"
Arvolupaus on yritystoiminnan strateginen ty\u00f6kalu, jolla yritys ilment\u00e4\u00e4 sit\u00e4 arvoa, jonka asiakas saa hankkiessaan yrityksen palvelun tai tuotteen. Arvolupauksella yritys siis kertoo, mit\u00e4 hy\u00f6ty\u00e4 tuotteesta on asiakkaalle. T\u00e4m\u00e4 hy\u00f6ty voi olla esimerkiksi ratkaisu tiettyyn ongelmaan, tuotteen tai palvelun asiakkaalle tuoma helppous tai nopeus tai vaikkapa lis\u00e4\u00e4ntynyt turvallisuus. Mist\u00e4 tuotteen tai […]<\/p>\n","protected":false},"author":1,"featured_media":1240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[32,16,37,4,5,36,33,34,6,43,35,7],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yritysvastuunperusteita","tag-arvolupaus","tag-arvot","tag-asiakaskokemus","tag-kestava-kehitys","tag-kestavyys","tag-luottamus","tag-perustarpeet","tag-tunteet","tag-vastuullisuus","tag-vastuullisuusstrategia","tag-vastuullisuusviestinta","tag-yritysvastuu"],"yoast_head":"\n
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