{"id":258,"date":"2023-04-08T13:39:09","date_gmt":"2023-04-08T11:39:09","guid":{"rendered":"http:\/\/www.kakikuu.fi\/?p=258"},"modified":"2025-04-16T18:03:31","modified_gmt":"2025-04-16T16:03:31","slug":"arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan","status":"publish","type":"post","link":"https:\/\/www.kakikuu.fi\/en\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/","title":{"rendered":"Values, Mission, and Vision \u2013 What Are They and Why Do We Need Them?"},"content":{"rendered":"
<\/p>\n\n\n\n
In the context of corporate responsibility, a company\u2019s values, mission, and vision are often discussed. This is understandable, as they form the foundation for the company\u2019s culture and ways of working\u2014including its approach to sustainability.<\/p>\n\n\n\n
Each of our personal values forms the foundation for how we act and respond to situations. For one person, family and commitment may be core values, while another may prioritize freedom and independence. For some, honesty and integrity are a part of everyday behavior, while others may be significantly more flexible when it comes to those principles.<\/p>\n\n\n\n
In the same way, a company\u2019s values define its culture and are reflected in its daily operations and leadership. And because values guide the actions of every company, it\u2019s worth taking the time to consider what truly matters to us as an organization\u2014and to articulate those as the company\u2019s values.\n\nThis creates a shared understanding within the company about the foundation we operate on and the direction we\u2019re heading. Such a common ground also helps move forward, especially when difficult decisions need to be made.<\/p>\n\n\n\n
It\u2019s worth reflecting on and defining values carefully\u2014and involving as many people as possible in the process. When values are considered and decided together, they encourage the entire staff to act in line with them and in the best interest of the company. Shared values are also easier for everyone to commit to.<\/p>\n\n\n\n
It\u2019s also important to realize that every one of us\u2014and every company\u2014has values, whether they\u2019re consciously recognized or not. It\u2019s far better to clearly define those values as guiding principles for the company than to let everyone move in different directions based on vague intuition.<\/p>\n\n\n\n
\n
It\u2019s also important to realize that every one of us\u2014and every company\u2014has values, whether they\u2019re consciously recognized or not.<\/p>\n<\/blockquote>\n\n\n\n
Once we know the foundation we\u2019re operating from, it\u2019s also worth pausing to consider why we do what we do. What is the purpose of our company\u2019s existence\u2014why is it needed?\n\nWhat do we actually achieve through our business operations, and what kind of impacts do we have\u2014especially on our stakeholders, such as customers or subcontractors?<\/p>\n\n\n\n
A company\u2019s mission can often be summarized in a simple slogan, like one well-known Finnish food company does: \u201cGood food \u2013 better mood.\u201d By making good food, the company contributes to the well-being of all its stakeholders.\n\nA mission can also be as straightforward as: \u201cWe build high-quality and comfortable homes for people.\u201d That way, everyone in the company knows it\u2019s a construction business and stays focused on that\u2014rather than suddenly starting to sell fishing gear on the side.<\/p>\n\n\n\n
Since business is inherently goal-oriented\u2014we\u2019re always aiming for something\u2014it\u2019s useful to pause from time to time and reflect on where we actually want to go. Where do we want to be in, say, three or five years?<\/p>\n\n\n\n
This goal\u2014also known as the company\u2019s vision\u2014can absolutely be ambitious, even if it feels somewhat out of reach at the moment. You don\u2019t need to aim for the stars, but bold goals tend to motivate us more and push us to perform better than goals that are too modest or vague.<\/p>\n\n\n\n
Our goal could be, for example, to become the largest company in our field within our city or region. In that case, it\u2019s wise to tie the goal to something concrete and measurable, such as revenue. In general, good goals are always clearly measurable and trackable.\n\nStatements like \u201cOur pursuit of excellence and innovation makes us better every day\u201d or \u201cWe want to create a more vibrant planet for our children\u201d are not visions\u2014they're just vague feel-good slogans.\n\nIn contrast, visions like \u201cThe leading Northern European food company\u201d or \u201cTo be the world\u2019s most fascinating lifestyle design brand known for bold patterns\u201d are much clearer\u2014though the latter is harder to measure.<\/p>\n\n\n\n
It\u2019s a good idea to update values, mission, and vision from time to time\u2014at least every three years or so\u2014because time passes and things change quickly, as we all know.<\/p>\n\n\n\n
All of us\u2014including companies\u2014can have, in addition to our \u201ceveryday\u201d values, long-term so-called aspirational values, meaning broader value-based goals we consider important. These might include things like promoting nature conservation, advancing equality between people, or contributing to the national development of our industry.\n\nSuch values can be reflected in our actions continuously and help guide our decisions\u2014at least whenever it\u2019s possible and feels meaningful to do so.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Values, mission and vision. Key points summarized on one slide.<\/p>","protected":false},"excerpt":{"rendered":"
Yritysvastuun yhteydess\u00e4 puhutaan usein yrityksen arvoista, missiosta ja visiosta. T\u00e4m\u00e4 on ymm\u00e4rrett\u00e4v\u00e4\u00e4, sill\u00e4 ne luovat pohjan yrityksen kulttuurille ja toimintatavoille, my\u00f6s vastuullisuudelle. Meid\u00e4n jokaisen arvot luovat pohjan sille, miten toimimme ja miten reagoimme asioihin. Toiselle perhe ja sitoutuminen voivat olla t\u00e4rkeit\u00e4 arvoja, kun toinen taas arvostaa vapautta ja riippumattomuutta. Toiselle […]<\/p>\n","protected":false},"author":1,"featured_media":1235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[16,4,5,17,19,6,18,7],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yritysvastuunperusteita","tag-arvot","tag-kestava-kehitys","tag-kestavyys","tag-missio","tag-tarkoitus","tag-vastuullisuus","tag-visio","tag-yritysvastuu"],"yoast_head":"\n
Arvot, missio ja visio - K\u00e4kikuu<\/title>\n<meta name=\"description\" content=\"Arvot, missio ja visio luovat pohjansille, miten toimimme, miten reagoimme asioihin, mik\u00e4 on yrityksen teht\u00e4v\u00e4 ja tavoite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kakikuu.fi\/en\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arvot, missio ja visio - K\u00e4kikuu\" \/>\n<meta property=\"og:description\" content=\"Arvot, missio ja visio luovat pohjansille, miten toimimme, miten reagoimme asioihin, mik\u00e4 on yrityksen teht\u00e4v\u00e4 ja tavoite.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kakikuu.fi\/en\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/\" \/>\n<meta property=\"og:site_name\" content=\"K\u00e4kikuu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61551999317882\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-08T11:39:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-16T16:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2023\/04\/Capture-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"992\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jukka K. Niemi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jukka K. Niemi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/\"},\"author\":{\"name\":\"Jukka K. Niemi\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#\\\/schema\\\/person\\\/4b5828f57b6dd87a13e573f9056fea61\"},\"headline\":\"Arvot, missio ja visio \u2013 mit\u00e4 ne ovat ja mihin niit\u00e4 tarvitaan?\",\"datePublished\":\"2023-04-08T11:39:09+00:00\",\"dateModified\":\"2025-04-16T16:03:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kakikuu.fi\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Capture-jpg.webp\",\"keywords\":[\"arvot\",\"kest\u00e4v\u00e4 kehitys\",\"kest\u00e4vyys\",\"missio\",\"tarkoitus\",\"vastuullisuus\",\"visio\",\"yritysvastuu\"],\"articleSection\":[\"Yritysvastuun perusteita\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/\",\"url\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/\",\"name\":\"Arvot, missio ja visio - K\u00e4kikuu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kakikuu.fi\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Capture-jpg.webp\",\"datePublished\":\"2023-04-08T11:39:09+00:00\",\"dateModified\":\"2025-04-16T16:03:31+00:00\",\"description\":\"Arvot, missio ja visio luovat pohjansille, miten toimimme, miten reagoimme asioihin, mik\u00e4 on yrityksen teht\u00e4v\u00e4 ja tavoite.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kakikuu.fi\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Capture-jpg.webp\",\"contentUrl\":\"https:\\\/\\\/www.kakikuu.fi\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Capture-jpg.webp\",\"width\":1500,\"height\":992,\"caption\":\"Arvot, missio, visio\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/www.kakikuu.fi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Arvot, missio ja visio \u2013 mit\u00e4 ne ovat ja mihin niit\u00e4 tarvitaan?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#website\",\"url\":\"https:\\\/\\\/www.kakikuu.fi\\\/\",\"name\":\"K\u00e4kikuu\",\"description\":\"Yritysvastuun kumppani\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kakikuu.fi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#organization\",\"name\":\"K\u00e4kikuu\",\"url\":\"https:\\\/\\\/www.kakikuu.fi\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.kakikuu.fi\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/cropped-Capture-5-jpg.webp\",\"contentUrl\":\"https:\\\/\\\/www.kakikuu.fi\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/cropped-Capture-5-jpg.webp\",\"width\":508,\"height\":252,\"caption\":\"K\u00e4kikuu\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61551999317882\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.kakikuu.fi\\\/#\\\/schema\\\/person\\\/4b5828f57b6dd87a13e573f9056fea61\",\"name\":\"Jukka K. Niemi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8071836a072fc90d402335408c893fa77781307a12d2287ff7fbaf0f221c398?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8071836a072fc90d402335408c893fa77781307a12d2287ff7fbaf0f221c398?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8071836a072fc90d402335408c893fa77781307a12d2287ff7fbaf0f221c398?s=96&d=mm&r=g\",\"caption\":\"Jukka K. Niemi\"},\"sameAs\":[\"http:\\\/\\\/www.kakikuu.fi\"],\"url\":\"https:\\\/\\\/www.kakikuu.fi\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Arvot, missio ja visio - K\u00e4kikuu","description":"Arvot, missio ja visio luovat pohjansille, miten toimimme, miten reagoimme asioihin, mik\u00e4 on yrityksen teht\u00e4v\u00e4 ja tavoite.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kakikuu.fi\/en\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/","og_locale":"en_GB","og_type":"article","og_title":"Arvot, missio ja visio - K\u00e4kikuu","og_description":"Arvot, missio ja visio luovat pohjansille, miten toimimme, miten reagoimme asioihin, mik\u00e4 on yrityksen teht\u00e4v\u00e4 ja tavoite.","og_url":"https:\/\/www.kakikuu.fi\/en\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/","og_site_name":"K\u00e4kikuu","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61551999317882","article_published_time":"2023-04-08T11:39:09+00:00","article_modified_time":"2025-04-16T16:03:31+00:00","og_image":[{"width":1500,"height":992,"url":"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2023\/04\/Capture-jpg.webp","type":"image\/jpeg"}],"author":"Jukka K. Niemi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jukka K. Niemi","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/#article","isPartOf":{"@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/"},"author":{"name":"Jukka K. Niemi","@id":"https:\/\/www.kakikuu.fi\/#\/schema\/person\/4b5828f57b6dd87a13e573f9056fea61"},"headline":"Arvot, missio ja visio \u2013 mit\u00e4 ne ovat ja mihin niit\u00e4 tarvitaan?","datePublished":"2023-04-08T11:39:09+00:00","dateModified":"2025-04-16T16:03:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/"},"wordCount":668,"publisher":{"@id":"https:\/\/www.kakikuu.fi\/#organization"},"image":{"@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2023\/04\/Capture-jpg.webp","keywords":["arvot","kest\u00e4v\u00e4 kehitys","kest\u00e4vyys","missio","tarkoitus","vastuullisuus","visio","yritysvastuu"],"articleSection":["Yritysvastuun perusteita"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/","url":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/","name":"Arvot, missio ja visio - K\u00e4kikuu","isPartOf":{"@id":"https:\/\/www.kakikuu.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/#primaryimage"},"image":{"@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2023\/04\/Capture-jpg.webp","datePublished":"2023-04-08T11:39:09+00:00","dateModified":"2025-04-16T16:03:31+00:00","description":"Arvot, missio ja visio luovat pohjansille, miten toimimme, miten reagoimme asioihin, mik\u00e4 on yrityksen teht\u00e4v\u00e4 ja tavoite.","breadcrumb":{"@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/#primaryimage","url":"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2023\/04\/Capture-jpg.webp","contentUrl":"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2023\/04\/Capture-jpg.webp","width":1500,"height":992,"caption":"Arvot, missio, visio"},{"@type":"BreadcrumbList","@id":"https:\/\/www.kakikuu.fi\/arvot-missio-ja-visio-mita-ne-ovat-ja-mihin-niita-tarvitaan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/www.kakikuu.fi\/"},{"@type":"ListItem","position":2,"name":"Arvot, missio ja visio \u2013 mit\u00e4 ne ovat ja mihin niit\u00e4 tarvitaan?"}]},{"@type":"WebSite","@id":"https:\/\/www.kakikuu.fi\/#website","url":"https:\/\/www.kakikuu.fi\/","name":"K\u00e4kikuu","description":"Your Partner in Corporate Responsibility","publisher":{"@id":"https:\/\/www.kakikuu.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kakikuu.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.kakikuu.fi\/#organization","name":"K\u00e4kikuu","url":"https:\/\/www.kakikuu.fi\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.kakikuu.fi\/#\/schema\/logo\/image\/","url":"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2024\/02\/cropped-Capture-5-jpg.webp","contentUrl":"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2024\/02\/cropped-Capture-5-jpg.webp","width":508,"height":252,"caption":"K\u00e4kikuu"},"image":{"@id":"https:\/\/www.kakikuu.fi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61551999317882"]},{"@type":"Person","@id":"https:\/\/www.kakikuu.fi\/#\/schema\/person\/4b5828f57b6dd87a13e573f9056fea61","name":"Jukka K. Niemi","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d8071836a072fc90d402335408c893fa77781307a12d2287ff7fbaf0f221c398?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8071836a072fc90d402335408c893fa77781307a12d2287ff7fbaf0f221c398?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8071836a072fc90d402335408c893fa77781307a12d2287ff7fbaf0f221c398?s=96&d=mm&r=g","caption":"Jukka K. Niemi"},"sameAs":["http:\/\/www.kakikuu.fi"],"url":"https:\/\/www.kakikuu.fi\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/posts\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/comments?post=258"}],"version-history":[{"count":0,"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/posts\/258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/media\/1235"}],"wp:attachment":[{"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/media?parent=258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/categories?post=258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kakikuu.fi\/en\/wp-json\/wp\/v2\/tags?post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.kakikuu.fi\/wp-content\/uploads\/2025\/04\/Values-mission-and-vision.jpg\")
<\/figure>\n\n\n\n